Blue is the colour

According to some research I read recently, most adults prefer the colour blue. This is why it is a popular colour for logo design and company advertising. Have a look round and put this to the test. Think Facebook for instance. Blue is considered to signify calmness and strength, whereas the colour red signifies danger …

Test Marketing changes since my marketing degree in the late 90s

When I did a marketing degree in the late 1990s, I remember being taught about researching the market through things like focus groups and surveys of the target market. This approach is still valid, and gets fast results, however in the internet age there is a cheaper alternative way to find out if your product …