Survivorship Bias is the tendency of human beings to overestimate the likelihood of success, when undertaking a new and risky business venture. This is likely to happen if you think about it, as other peoples (and businesses) successes are easy to spot publicly, whereas those who fail with a new business venture, are going to […]
Category archives: Blog
Sunk Cost Fallacy
Another way of explaining Sunk Cost Fallacy, is to use the old saying ‘ throwing good money after bad ‘. Once you have invested a lot of time and money into a project or venture, then you are less likely to abandon the project or venture. An example of this might be someone who starts […]
Confirmation Bias
Once humans have made a decision, they find it uncomfortable and difficult to change their minds. Brexit is a good example. You only have to look at twitter to realise that whether you voted Leave or Remain, you probably are following other people with referendum views which closely mirror you own. Don’t believe me? Then […]
Walkie Talkie on Grass Lawn advert effectiveness examination
As a small business owner, who loves marketing I often design our own advert publicity material. The Photo advert of the Walkie Talkie on a grass lawn was taken by me using a Nikon D3300 Digital SLR Camera. So why did I think it was a good idea to put a walkie talkie on a […]
Transformers – The Different Types of Electrical Transformers
Transformers The Different Types of Transformers Transformers either ‘step up’ or ‘step down’ AC voltage. They do do by magnetic induction. Step Down types reduce the voltage coming out, compared to the voltage going in. These are the most common type. Step Up types have a higher output voltage than an input voltage. These are […]
How to Reverse the Direction of a Three Phase Induction Motor
How to reverse the direction of a three-phase induction motor. Reversing the direction of a three phase Induction Motor is useful in a number of situations. For example in a electric winch or elvevator (lift), there is a requirement for the motor to reverse. To reverse a three phase induction motor, swap over any two […]
Phasing Out – Three Phase Induction Motors – on ships
Phasing out a Three Phase Induction motor, onboard ships (or on land) is the process of identifying both ends of each of the three stator coils (3 phase motor). 'Phasing Out' pic.twitter.com/RMLqyjbs0u — Craig Miles (@acraigmiles) October 17, 2016
What have Oranges got to do with Radios?
pic.twitter.com/T8tdVmbur3 — Craig Miles , City & Guilds, PGCE etc (@acraigmiles) October 17, 2016 I once read an article by an educational research group that stated that students would retain facts better if two UNRELATED objects were put together in the picture. Based on this article I decided to put fresh oranges in the background […]
Time is Money Advert
Time is money – This is an advert idea that I came up with entitled, ‘Time is Money’ The idea behind it, is that two-way-radio can save companies time, and as employees cost money for their time, by using two-way-radio, companies save money as well. A photo Idea I produced for @YeswayLimited . The two-way […]
Insulation Resistance Tester
Insulation resistance tester is a piece of test equipment, used to test insulation resistance between connections. One use of the tester is to test three-phase AC induction motor stators. A stator in a three phase induction motor consists of three sets of tightly wound coils. The coils are wound together and next to each other, […]