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Survivorship Bias

Survivorship Bias is the tendency of human beings to overestimate the likelihood of success, when undertaking a new and risky business venture.…

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Sunk Cost Fallacy

Another way of explaining Sunk Cost Fallacy, is to use the old saying  ‘ throwing good money after bad ‘. Once you…

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Confirmation Bias

Once humans have made a decision, they find it uncomfortable and difficult to change their minds. Brexit is a good example. You…

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