Walkie Talkie on Grass Lawn advert effectiveness examination

As a small business owner, who loves marketing I often design our own publicity material. The Photo of the Walkie Talkie on a grass lawn was taken by me using a Nikon D3300 Digital SLR Camera. So why did I think it was a good idea to put a walkie talkie on a grass lawn? […]

Test Marketing changes since my marketing degree in the late 90s

When I did a marketing degree in the late 1990s, I remember being taught about researching the market through things like focus groups and surveys of the target market. This approach is still valid, and gets fast results, however in the internet age there is a cheaper alternative way to find out if your product […]